Maine Huts & Trails is a non-profit in Kingfield, Maine, that provides backcountry experiences in Maine's western mountains, forests, and waters. They model environmentally responsible economic development through their off-the-grid huts and trail systems. The organization brought me on board to refresh their organic social media content. Content had not been consistently updated in three years, and they were concerned about competitors’ recent high levels of social media engagement. We provided consistent branded content on a weekly basis for their Facebook and Instagram platforms, which led to increased engagement and website leads.